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Water: Water retail

The market for supplying water to business retail customers opened to competition in April 2017 for England. With around 1.2 million customers, this makes it the largest competitive water market in the world.

There have been some signs of success in the early stages with new entrants entering the market. Nevertheless, there is room for improvement in a number of areas including innovation and water efficiency for example. Switching levels are also lower than in comparator markets. As well as competition on price, we might expect to see suppliers bundling products with offers in other markets and providing other 'value added' services.

CEPA has expertise of developing retail markets, understanding consumer motivations and behaviours and overcoming barriers to competition. We are well placed to provide insight to policy makers, regulators and market participants.

Examples of our recent work include:

  • a project with Sustainability First for UKWIR where we considered how water poverty is expected to change over the next two decades, appraised methods of measuring water poverty across the sector and looked at approaches to help tackle the issue; and
  • supporting a water company with their debt strategy for their business retail market segment.

Our key contacts for our Water practice are...

If you would like to talk to someone regarding our experience in this sector please contact our experts.

View the Water team
Tom Cochrane
Principal United Kingdom
Emmanuella Gentzoglanis
Managing Consultant United Kingdom

Water News & insights

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