Expertise
Behavioural insights
Traditional economics views humans as rational and often downplays the importance of non-monetary incentives. Behavioural economics draws on a combination of insights from psychology, cognitive science, and social science with empirically-tested results to understand why people make 'irrational' decisions. It can also help demonstrate how non-monetary incentives can affect behaviour.
We help our clients by:
- Incorporating 'non-rational' behavioural responses into our models and enhancing the sophistication of our analysis.
- Supporting policy development by predicting and influencing behavioural responses to policy interventions.
- Understanding consumers and preferences such as willingness to pay/accept, customer priorities, perspectives as well as the behaviours and segmentation of consumer types.
- Assessing behavioural responses of different types of consumers, supporting impact assessment and analysis of distributional effects.
Our behavioural insights and analysis help us to provide clients with the sophisticated analysis they need to maximise the success of their interventions, make effective strategic decisions and drive innovation with confidence that they understand the impacts and consequences on customer behaviour.
Behavioural insights News & insights
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