Ella is Pybus is a principal consultant based in CEPA’s Sydney office, working primarily in the firm’s regulation & competition practice.
She has an in-depth understanding of issues related to electricity wholesale market design, having advised clients in Australia, New Zealand and South East Asia on the development of their market arrangements. She has supported the Australian Energy Market Commission (AEMC) in developing the detailed rules to implement the Retailer Reliability Obligation, a new mechanism to support reliability in Australia’s National Electricity Market.
Ella has also provided support to utilities and regulators across the core regulated infrastructure sectors (communications energy, transport and water). Her experience covers projects relating to incentive design, service contestability, cost of capital and consumer engagement. She has recently advised the New Zealand Commerce Commission on the development of the new regulatory framework for fibre telecommunications services, focussing on the regulatory approach to service quality and cost of capital.
Ella is an experienced financial analyst, leveraging a solid grasp of economic theory and modelling expertise to provide due diligence advice in support of transactions and commercial negotiations.
Before joining CEPA, Ella worked in a number of corporate strategy and consultancy roles across the Australian, Malaysian and UK energy sectors. She holds an undergraduate degree in Economics from the University of Tasmania and a MSc in Regulation from the London School of Economics.
Recent News & insights
Locational energy pricing in the GB power market
Working with energy networks specialists TNEI, we have produced new research for Energy Systems Catapult on the role of locational energy prices in facilitating the decarbonisation of Britain’s energy system.
Final evaluation of New Reg trial in Australia released
The Australian Energy Regulator has published our independent evaluation of a trial, to deliver better outcomes for consumers through network consumer engagement and regulatory innovation.
Decisions made on the regulation of fibre service providers in New Zealand
The New Zealand Commerce Commission has published its first set of final decisions on the regulation of fibre service providers.